The Last 60 Days Before Holidays: Don’t Blink

The Wake-Up Call

You’ve got 60ish days before November hits. Once Halloween decorations go up, attention spans vanish into holiday noise. If your brand isn’t already tight—message, visuals, and proof—you’ll be left discounting just to stay visible.

1) Tighten the Core Message

Every touchpoint should answer one question: Why us, and why now?

Formula refresher:
For [ideal customer], we [specific service] so they can [desired result] without [pain point].

Put it on your homepage, LinkedIn, storefront signage, and fleet. If your team can’t repeat it on demand, you don’t have a brand; you have noise.

2) Use Your Fleet as a Pre-Holiday Billboard

Wrapped vehicles are the most cost-effective impressions you’ll buy. A single van gets tens of thousands of eyeballs a day—but only if your URL and call-to-action are readable at speed.

Action:

• Stand across the street, snap a photo of your fleet.

• If you can’t read the web address instantly, fix it now.

• Roll out one updated wrap in September → instant visibility lift.

3) Build a Proof Engine for Q4

Proof beats promises. If you don’t have a system to capture it, you’ll burn through Q4 with “generic” content.

5 Assets per project (minimum):

1. Wide hero photo

2. Close-up detail shot

3. Quick install reel (20s max)

4. Client quote (1–2 sentences)

5. Before/after carousel

Batch these into a shared team folder. They’ll fuel LinkedIn, Instagram, Google Business, and email campaigns.

4) September = Prime Time for Gifting Prep

Corporate gift orders lock in before Halloween. If you wait until November, you’ll be left picking through whatever inventory suppliers have left.

Move now:

• Publish a “Gift Guide” blog or carousel showing top branded items or services.

• Offer a “Pre‑Order by Sept 30” incentive.

• Showcase packaging options: unboxing matters more than the mug or tumbler itself.

5) One Campaign You Can Run Next Week

Theme: “Be Clean Before the Season.”
Message: We’ll get your home, business, or any interior space clean before the holidays hit.

Week-by-week flow:

• Sept 1–7: Teaser → “Something new is coming for the fall.”

• Sept 8–14: Proof → share a new cleaning method + tool/product.

• Sept 15–21: Offer → “Book your refresh by Sept 30, get clean before the holidays.”

• Sept 22–30: Push → highlight urgency, feature gift options alongside testimonials.

The Bottom Line

The next 60 days decide whether you own Q4 visibility or scramble with discounts. Align your message, refresh your visuals, and systemize proof now—before attention shifts.

CTA: Book your free brand assessment this week. We’ll identify the top 3 upgrades to make your business obvious everywhere—just in time for the holiday surge.