How to create an effective internal branding strategy
Is internal branding and marketing an effective concept for your company? Well, yes. The studies prove it. One Harvard Business Review article looked at how the internal branding strategy at British Petroleum affected business results.
They discovered that:
- 76% of employees felt more positive about the new brand.
- 80% were more aware of the brand’s values and how to convey them in messaging.
- 90% felt good about the future of the company.
On a broad level, good internal branding helps develop strong connections between your employees and your business. It elevates your employer's brand, company culture, and performance.
However, the benefits of a strong internal branding strategy can go even further:
- Increasing employee engagement: Fostering a positive work culture and defining a purpose for your employees reduces turnover and increases employee satisfaction.
- Boosting productivity: When employees have a clear view of missions and company values, they’re more productive, more capable of coming up with fresh ideas, and more capable of performing according to the company’s ideals.
- Enhancing customer satisfaction: A good internal branding strategy helps to provide a consistent end-user experience to customers. It ensures all employees can send the right message to your target audience.
Internal branding doesn’t just improve employee experience, it’s the key to cultivating business success on various levels.
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