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Stop Waiting for “The Big Rebrand” Most small businesses in the Midwest stall because they think change requires a full overhaul—new logo, new colors, new everything. That’s expensive and par

The Promise (what this post will do) By the end of this read, you’ll have a simple, repeatable system to (1) clarify your message, (2) align your visuals, and (3) turn everyday moments into leads�

1. Build a Personal Brand Like You Build a Business Embracing personal branding isn’t optional—it’s foundational. Entrepreneur outlines how conducting a SWOT analysis helps founders pinpoint st

In the cluttered landscape of today's media, differentiating your brand is essential, and sonic branding offers a unique solution. By crafting a distinctive auditory identity, your brand can stand out

IntroductionIn today’s digital age, personal branding has become more than a buzzword; it’s a necessity for success in the freelance and entrepreneurial world. With the rise of social media and di

Companies pivoted away from weird names in 2023, but some made questionable decisions to walk away from established branding built up over decades. Making a good first impression with potential c

Artificial Intelligence is here to stay and understanding how to use it is becoming imperative. However, many brand managers and marketers are still figuring out how to make the most of tools like Cha